You’ve Got Mail!
Now is the time to take advantage of the USPS Promotion for TSI!
The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.
Promotion Registration: December 15, 2020–July 31, 2021
Promotion Dates: February 1, 2021–July 31, 2021
Discount: 2% of eligible postage for USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats.
There are 3 options available for the Tactile Sensory & Interactive promotion:
- Specialty Inks include a variety of special features such as the inks and dyes, known as thermochromic or Leuco dyes, that change color with temperature, as well as photochromic ink, which changes color when exposed to UV light. Metallic ink is a qualifying specialty ink that has reflective metal particles such as copper, bronze, zinc or aluminum in it which, when dry, reflect the light creating a sheen. Optically Variable Inks, which are similar to metallic ink, incorporate metallic substances in the ink to give it a sheen at certain angles of light. Hydrochromic ink changes when exposed to water. Clear ink is a clear toner that’s added to 4-color processing as a fifth color. It can be used to highlight images, add watermarks or other security features, or be used to add another creative element.
- Specialty Papers include sound (such as an incorporated sound chip), scented paper, a visual element such as holographic features, or a textural element that can be sensed by touch, such as embossed paper or paper treated with soft-touch or UV finishes.
- Interactive Elements include 3D, pop-ups and folding techniques that contain elements your recipient can physically manipulate. Mailers will need to exhibit some sort of interactive quality that supports the overall marketing message. Interactive qualities can include pop-ups, folding, twists, bends, or other elements that can be physically manipulated. The interactive elements must be dynamic and thematically linked to the marketing message.
Give Badger a call today and we’ll help you create an innovative direct mailer that fits your budget.
To learn more about what qualifies for this promotion, go to https://postalpro.usps.com/promotions/2021-tactile-sensory? or ask a Badger rep for additional details. All of the USPS Promotion & Incentive Programs for First-Class and Marketing Mail can be found at: https://postalpro.usps.com/promotions.