Learn the Rules Like a Pro, So You Can Break Them Like an Artist
In fine art and sometimes in graphic designs, rules can be jarred or broken. As graphic designers there are certain rules we should always follow.
Design with Consistency
To create brand identity, you want to maintain clear, consistent design on printed material all the way through website design.
To develop consistency – stick with the same color palette (no more than 5 with shades included) and use the same fonts (no more than 3).*
Avoid Poor Legibility
One sure way to lose a reader is having a piece they can’t read. Make sure fonts that you do choose are readable for the web and your printed piece.
Avoid Color Discord
Choosing colors that complement each other will help you avoid a disconnect on your design.
Prevent Graphics from Non-proportional Shaping
No easy way to say it – don’t shrink your graphics unproportionally! It does a disservice to the graphic and to your design.
Vector Graphics Over Raster Images
Raster images (such as jpg, gif and tiff) should be used with caution. Enlarging the image too much may cause the image to become pixelated. If at all possible, use a vector image which can be scaled with no loss in quality.
Use guides and columns to control your alignment of text. Having your text scattered all over your design will make your piece look messy and unprofessional.
Keep It Simple
Keeping your font choices to three fonts will keep your design clean and easier to read for your audience. But make sure those fonts are relatable to the industry you are designing for.
Show a Hierarchy
A visual hierarchy will show importance throughout your design and draw your viewers eyes to certain objects first. This is especially important when dealing with a lot of copy. You want to create a structure that shows the headline (bold and at the top) first, then the body copy which is in the middle and is medium-size weight and buttons or bullets the smallest.
Grammar, Spelling and Punctuation!
Proofread! Spelling errors, grammar mistakes and wrong punctuation can hurt your design, and the relationship with your customer.
It’s Okay to Breathe
Embrace whitespace. It gives your design piece a sense of professionalism and allows the readers to take a break.
*10 Graphic Design Rules You Should Never Break (business2community.com – Cassie Green, October 10, 2017)
If you have questions on your graphic design projects, please ask. It always costs less to fix issues up front before they go into print production. We’re here to answer any questions you may have.