Direct Mail / Fulfillment

Direct Mail puts your message directly in the hands of your customers. To date, Direct Mail remains one of the most effective forms of advertising. Combined with today’s digital marketing and a full suite of Direct Mail Services, Badger Group can help your marketing and sales efforts achieve new heights.


Research by the USPS and DMA both show that Direct Mail remains one of the most impactful forms of marketing. Take advantage of the most-trusted channel. From start to finish, Badger Group will help design and implement a winning Direct Mail campaign for your business.

Concept and design work

Our team of extraordinarily talented, creative, and smart designers will tell your story with powerful, eye-catching visuals and call-to-actions.

Postal analysis and processing
Get the best postal rates possible for the best use of your marketing dollars.

Data analysis and list purchasing
Whether using your own list or letting us zero in on one for you, reach your audience faster with clean, targeted lists.

High-speed addressing and barcoding
Stay postal compliant with our advanced mail processing.

Black and full-color variable printing
Provide personalized messaging to your direct mail campaign for a one-to-one experience that recipients will respond to.

3-way mail matching

Impress your audience and increase engagement with multiple personalized pieces included in one mailing.

Stamp and labeling
Increase your open rate using real stamps (instead of indicias) or call-to-action labels.

Soft spot gluing and tabbing
Secure your mailers so they arrive in good condition.

Let our experts handle the logistics of your multi-component projects. From packing and drop shipping to storing excess inventory and database management – Badger’s fulfillment services will save you time and money.

International mailing
Take your direct mail global with ease!


Boost your Direct Mail ROI with Mail+!
Take a more dynamic approach to your Direct Mail campaigns and enhance results by up to 46%! By integrating digital strategies into your print campaign, Badger Group has ALL channels covered. View our short video on Mail+ to give you a better look!

Social Match

Match the names on your mailing list with Facebook and Instagram user accounts.

Mail Tracking
Know when your direct mail pieces are delivered.

Informed Delivery®
Reach this engaged audience by adding a full color, interactive, ride along ad that links directly to your call to action.

Call Tracking
Track which incoming calls are a direct result of your direct mail campaigns.

Online Follow Up Ads
Retarget your website visitors by using Google Display Ads.

Social Media Follow Up Ads
Continue your campaign on social media with Facebook and Instagram ads that follow your website visitors.

Send mail to unique visitors new to your website, even if they are not on your mailing list!



With the space, technology, and manpower to handle all the details of your multi-component project, let Badger Group be your personal fulfillment department. Our services include:
     • Inventory storage & management
     • Pick & pack
     • Kit assembly (automated or by hand)
     • Packing & shipping
     • USPS Business Alliance Partner – ensure postal compliancy and save money

     • Web-to-print customizable storefront solution
     • Detailed reporting