Category: Uncategorized

ACQUISITION OF BADGER GROUP DELIVERS FIRST-CLASS UPGRADE TO THYSSE’S MAILING CAPABILITIES

OREGON, WI/FORT ATKINSON, WI, May 17, 2021 — Best known for generating innovative brand solutions while serving the local community, Oregon, WI-based printer, Thysse, announces a series of additions to its team and services through the acquisition of Badger Group. A longtime asset to Fort Atkinson-area businesses, Badger Group is reputed for their direct mail, print…
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Learn the Rules Like a Pro, So You Can Break Them Like an Artist

In fine art and sometimes in graphic designs, rules can be jarred or broken. As graphic designers there are certain rules we should always follow. Design with Consistency To create brand identity, you want to maintain clear, consistent design on printed material all the way through website design. To develop consistency – stick with the…
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New: Antimicrobial Aqueous Coating Available

The threat of contracting an infection from paper is not something we thought about very often, or at least until 2020.  Microorganisms can land on any surface and transfer from one person to another without knowledge.  Badger Group is pleased to offer the option of using antimicrobial treated aqueous coatings. These coatings have been formulated to have…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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Hats Off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
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Saving on Postage – EDDM & Saturated Mail

Posted by The Badger Group  Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2…
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