Category: Uncategorized

New: Antimicrobial Aqueous Coating Available

The threat of contracting an infection from paper is not something we thought about very often, or at least until 2020.  Microorganisms can land on any surface and transfer from one person to another without knowledge.  Badger Group is pleased to offer the option of using antimicrobial treated aqueous coatings. These coatings have been formulated to have…
Read more

5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
Read more

Hats off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
Read more

Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
Read more

Saving on Postage – EDDM & Saturated Mail

Posted by The Badger Group  Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2…
Read more