Category: Small Business Marketing

Ready. Set. Go. What Should You Know?

What to expect when preparing a direct mailing. Say GO to your first direct mail project, and we’ll hit the ground running! A Project Manager will review your mail piece artwork and make sure it complies with USPS regulations. Then our Mailing Specialist will begin to process your mailing list. They may reach out to…
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Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Priorities for Revenue Recovery

As we continue to navigate through the uncertainty of COVID-19 we must consider these 5 priorities for revenue recovery.   Planning team – To effectively respond to the COVID-19 crisis companies should consider looking beyond the immediate challenges and issues that this crisis created.  Planning for the recovery period, that is likely to begin when consumers resume more…
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Hats Off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
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Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
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Preparing your mail list

Posted by The Badger Group  Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies:  One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people…
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