Category: Printing Basics

Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
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3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
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3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
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3 Creative Ideas to Engage Customers with Print Marketing

Digital, social, and mobile technologies have changed the way people interact with marketing. Successful marketing is moving away from winning a quick transaction and towards building long term relationships with customers. People don’t want companies to talk at them; they are looking for companies to engage with them. We know that people engage with companies through digital channels. What role does print…
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Is your PDF Print-Ready?

Posted by The Badger Group  You work hard to design, edit, and prepare your documents for print. Make sure Badger understands your vision by saving your pdf properly. Do you know what makes a pdf print-ready? Why does it matter?Having a pdf that is not print-ready is not the end of the world. We can fix…
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Paper Prices are increasing… here are a few reasons why

Posted by The Badger Group You may not have noticed yet, but paper prices have been steadily increasing since 2017. We asked one of our paper suppliers why. In addition to a few things that are affecting a lot of industries (increased energy costs and increasing regulations on the freight industry) he says it comes down…
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