Category: Print & Direct Mail

Designing for Print Marketing: What Is Bleed?

Posted by The Badger Group on Sep 27, 2016 If you have never designed for print marketing, there is a lot to learn. Beginners can make mistakes that can impact the quality of the final product. But once you understand some basic rules for print marketing design, the process for bringing your design to life…
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How to Choose the Right Paper for Your Print Design

What’s the big deal about paper? Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe…
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The Case for Printed Newsletters

Posted by Deliee Calvert | Feb 15, 2018 In an environment where 30-second sound bites are the norm and adult attention spans have been compared to that of a goldfish1, most of us are looking for ways to reach consumers. We want our audience to get to know us and to engage, whether that means…
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Take your bills and statements to another level!

As printers, we have made huge strides with technology that allow for engaging, creative and tangible experiences you cannot generate digitally. These technologies, along with the USPS Personalized Color Transpromo Promotion take your mailings to a new level. The USPS Personalized Color Transpromo Promotion is intended to incorporated marketing messages highlighted through the use of…
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Mobile Shopping Promotion

Get double duty out of your direct mail piece by providing a direct link to your mobile site. The 2020 Mobile Shopping Promotion, for USPS Marketing Mail and Nonprofit USPS Marketing Mail letters and flats, encourages mailers to combine mobile technology with direct mail to create a convenient method for customers to do their online shopping. Your mail piece…
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Get your ‘Two Cents Worth’ from the USPS!

If you are a nonprofit organization, a membership association or a business that requests a response from your customers, then you want to listen to the USPS’s two cents worth. Mailers frequently include Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) in their outgoing mail to facilitate payments, donations, membership applications and renewals, surveys, and…
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Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
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3 Print Marketing Inspiration Resources

We all want our brands to stand out with unique print marketing materials. However, inspiration is hard to come by sometimes. In the daily rush to check off another marketing project from our lists, we create the same old print pieces we’ve used each year. How can you spark your creativity for future print marketing…
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