Category: Print & Direct Mail

Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Create a Serendipitous Moment with Direct Mail

We know that repetition and consistency are necessary to reap marketing rewards with 80% of conversions occurring between the eighth and twelfth marketing touch. But how can we reach those anonymous users that have visited our website but didn’t convert?  Direct Mail Retargeting is a cost-effective way to target those that have already raised their hand…
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You’ve Got Mail!

Now is the time to take advantage of the USPS Promotion for TSI! The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.    Promotion Registration: December 15, 2020–July 31, 2021  Promotion Dates: February 1, 2021–July 31, 2021 Discount: 2% of eligible postage for USPS…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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Hats Off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Engage Your Audience with Unique Direct Mail Folds

According to data from the U.S. Postal Service, 98% of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen, but how can you increase the “mail moment” of YOUR direct mail piece? Look for creative and unique ways to make your piece stand out from the crowd.  It will be the piece that they…
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Digital Diecuts: Premium Papers. Personalization. Simple Assembly.

Looking for a unique marketing idea? A special gift? Only need a few? Have a limited budget? A growing product line of perforated and scored packaging, promotional products, photo and presentation products are available for short run digital printing. They are made from premium papers and synthetic substrates for superior print results. Check out these…
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Creativity + Technology = Savings

The USPS Emerging and Advanced Technology promotion is rewarding marketers who incorporate specific technologies in their mail piece to help find and interact with their customers. It’s time to get creative! There are a number of emerging technologies available for this promotion: Near Field Communications uses a microchip embedded in your mail piece that emits…
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Pushing the Envelope

Mailing experts often share ideas for getting your envelope opened, but the best way to know what works for your organization is to Test. Test. Test! Everyone’s audience is different. If your direct mail needs a little ‘lift’, consider asking yourself: Should I be putting teaser copy on the outside of the envelope?Many think that…
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What Goes Into a Print Project? A Look Into Badger’s Print Project Process

From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results. Keep the following steps in mind when planning your next print project to help you stay on schedule and…
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