Category: Small Business Marketing

Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
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Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
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Preparing your mail list

Posted by The Badger Group  Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies:  One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people…
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