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Saving on Postage – EDDM & Saturated Mail

Posted by on Apr 12, 2019 in Data & Insights, News & Blog, Print & Direct Mail, Print Basics |

Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2 types of postage that are even cheaper IF you can make your mailing fit the guidelines – Every Door Direct Mail™ (EDDM™) and...

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2019 USPS Promotions

Posted by on Apr 11, 2019 in Badger Group Blog, Print & Direct Mail, Print Basics |

The USPS recently approved new mailing promotions for 2019. This is a great time to try something new OR get a discount on things you might already do. Here are 3 promotions that you might be able to use this year. For more details on all promotions, visit Tactile, Sensory & Interactive Promotion (Feb 1 – July 31)Research suggests that incorporating multiple senses in an experience improves...

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