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Content Marketing for Nonprofits: Does it make sense for you?

Posted by on Jan 16, 2017 in Badger Group Blog, Nonprofit Communications |

Content Marketing for Nonprofits: Does it make sense for you? The truth is, nonprofits have been doing content marketing for centuries, so you might be way ahead of the curve. With a few tweaks to the content you already publish, you can use existing material in new ways and with new audiences. What is Content Marketing? Content Marketing is providing information to your audience. According to the Content Marketing Institute: “Content marketing...

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Follow your End-of-Year Appeal with a Beginning-of-Year “Thank You”

Posted by on Dec 15, 2016 in Badger Group Blog, Fundraising, Nonprofit Communications, Uncategorized |

Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help.    Consider these ideas as you design your card:   Be...

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Improving New Member Retention with a New Member Journey Program

Posted by on Nov 11, 2016 in Badger Group Blog, Membership Organizations, Nonprofit Communications |

Recruitment and new member acquisition is always an important piece of the membership funnel for Associations. After your hard work has paid off and you have new members, make sure you keep them year after year. Putting some effort into welcoming new members through a New Member Journey program, will go a long way toward turning your newest recruits into engaged and renewing members. What is a New Member Journey? You have a year to show new...

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