Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies: One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people at the same business) Match Criteria for Deduping: Exact: Will match all elements including Zip Code (first 5...
What data will I use? Cleaning your house list will save you time and money. Here are steps to help make sure your data is as clean as possible. But, before you start, make a back-up of your database just in case! 1 Delete inactive contactsSet up definitions for “current customer/donor”, “lapsed customer/donor” and “inactive”. If a customer has not purchased a product, returned a phone call, or responded to a marketing campaign in, say, 2...
If you think that print and social media are distinctly separate marketing channels, it’s time to start rethinking your cross-channel approach. It’s time to integrate your print and social media marketing! How do you effectively integrate these two seemingly distinct marketing channels? Here are six ideas for integrating your brand’s message.
Are your customers loyal? It seems like such a small question, but the answer has a big impact.
It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent across 64 categories in the survey. However, brands have only managed to satisfy those expectations by 7 percent.
It’s easier than ever for customers to switch brands or suppliers with some many options in the marketplace. So what gets them to stay? Customer satisfaction alone isn’t a reason to return. You need to give customers a reason to come back. It’s the extra customer experience — attention and recognition — that can generate more engagement and build loyalty.
How is your marketing to-do list looking this week?
With the range of offline and online channels to manage, our marketing tasks have grown exponentially. And nowhere has the challenge become greater than managing social media. As a small business marketing team (of one, most likely), anything that can make marketing simpler is welcome news.
Your paper choice is not your only option for showing your commitment to the planet. Try these 5 strategies for being socially responsible with your next direct mail campaign.