If you think that print and social media are distinctly separate marketing channels, it’s time to start rethinking your cross-channel approach. It’s time to integrate your print and social media marketing! How do you effectively integrate these two seemingly distinct marketing channels? Here are six ideas for integrating your brand’s message.
Are your customers loyal? It seems like such a small question, but the answer has a big impact.
It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent across 64 categories in the survey. However, brands have only managed to satisfy those expectations by 7 percent.
It’s easier than ever for customers to switch brands or suppliers with some many options in the marketplace. So what gets them to stay? Customer satisfaction alone isn’t a reason to return. You need to give customers a reason to come back. It’s the extra customer experience — attention and recognition — that can generate more engagement and build loyalty.
How is your marketing to-do list looking this week?
With the range of offline and online channels to manage, our marketing tasks have grown exponentially. And nowhere has the challenge become greater than managing social media. As a small business marketing team (of one, most likely), anything that can make marketing simpler is welcome news.
Your paper choice is not your only option for showing your commitment to the planet. Try these 5 strategies for being socially responsible with your next direct mail campaign.
Alumni — They’re one of your institution’s most important groups. Not only can alumni be your school’s loudest supporters, but they are also your best pool of prospective donors. Therefore, alumni relations is critical to higher education fundraising.
While some may think it’s easy to maintain positive relationships with alumni, the challenges in doing so are very real. Alumni relations and development still function separately on many campuses, and this disconnect means missing the primary need of your institution — to convert alumni into donors.
Writing – especially writing well – is difficult for most people. And when it comes to writing marketing copy, the task can be an even greater challenge. Why is that?
Excellent writing skills and a solid understanding of marketing principles must come together to produce great marketing copy. Investing in quality copy upfront is smart business. Whether you will produce copy internally or work with an external agency or freelancer, it’s important to understand what goes into writing great marketing copy.