Category: Fundraising

3 Variables to Test In Your Direct Mail Fundraising Appeals

Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization? You never know what direct mail fundraising tactics work best for your nonprofit until you test them. Testing in direct mail fundraising is basically a process of running experiments on your…
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3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
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3 Simple Ways to Foster a Company Culture of Giving

The season of giving is officially upon us. From the gratitude expressed around Thanksgiving to #GivingTuesday, it is the perfect time to give back to your local and the global community. For companies large and small, a culture of giving is good for others and good for business: Reputation and PR: Local media pays attention when companies…
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Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
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