Category: Design

Designing for Print Marketing: What Is Bleed?

Posted by The Badger Group on Sep 27, 2016 If you have never designed for print marketing, there is a lot to learn. Beginners can make mistakes that can impact the quality of the final product. But once you understand some basic rules for print marketing design, the process for bringing your design to life…
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4 Ways to Build Customer Loyalty Using Social Media

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent.…
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Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
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3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
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Is your PDF Print-Ready?

Posted by The Badger Group  You work hard to design, edit, and prepare your documents for print. Make sure Badger understands your vision by saving your pdf properly. Do you know what makes a pdf print-ready? Before you send us your pdf, make sure you have all of these things Why does it matter?Having a pdf…
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