“Bleed” is a printing term referring to the printing area of that goes beyond the edge of the sheet of paper. When you understand this basic rule for print design, the process for bringing your design to life will be easier and more successful for you and The Badger Group. Here is your lesson on bleeds.
You have to spend money to make money — it applies to nonprofit organizations as well as businesses. But as a nonprofit raising funds, you must balance the investment in quality fundraising materials that move people to give with the concerns of donors who may believe you’re spending too much money on those materials. Part of that investment is in good design.
What happens when you combine fundraising best practices with current design trends?
Can you spot great brand design?
Design plays a critical role in building your company’s brand. It’s easier and more cost effective to get your brand design right the first time. However, there may come a time when your company needs a design refresh — during a business transition or when you want to modernize the brand.
If you are developing a new brand or considering a brand refresh, keep these five principles of great brand design in mind.
Toms Shoes. American Red Cross. World Wildlife Fund. The YMCA. As you read the names of those nonprofits, could you “see” them? Each organization has embraced design to create a solid brand that you can visualize without actually seeing it. Has your nonprofit organization recognized the power of good design?