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Preparing your mail list

Posted by on Apr 12, 2019 in Badger Group Blog, Data & Insights, Multi-Channel Marketing, Print & Direct Mail |

Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies: One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people at the same business) Match Criteria for Deduping: Exact: Will match all elements including Zip Code (first 5...

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Preparing your mail list

Posted by on Apr 12, 2019 in Badger Group Blog, Data & Insights, Multi-Channel Marketing, Print & Direct Mail |

What data will I use? Cleaning your house list will save you time and money. Here are steps to help make sure your data is as clean as possible. But, before you start, make a back-up of your database just in case! 1 Delete inactive contactsSet up definitions for “current customer/donor”, “lapsed customer/donor” and “inactive”. If a customer has not purchased a product, returned a phone call, or responded to a marketing campaign in, say, 2...

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Saving on Postage – EDDM & Saturated Mail

Posted by on Apr 12, 2019 in Data & Insights, News & Blog, Print & Direct Mail, Print Basics |

Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2 types of postage that are even cheaper IF you can make your mailing fit the guidelines – Every Door Direct Mail™ (EDDM™) and...

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Postage

Posted by on Apr 11, 2019 in Badger Group News, Data & Insights, News & Blog, Print & Direct Mail |

Postage…it’s more than just an expense. It says something about the content inside your envelope. So, when designing your mail piece, consider your postage another opportunity to entice recipients to open your envelope! Use a stamp As you plan your next mailing, think stamps. Some mailing experts believe that envelopes with stamps get opened before those without a stamp. Why? A stamp can make the letter feel more special and personal. Choosing...

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Email List Hygiene: 3 Ways to Maintain a Clean Email List

Posted by on Dec 8, 2017 in Badger Group Blog, Data & Insights |

Your email list is one of the most valuable marketing assets your small business owns. As such, it’s important to give your list the care it deserves by keeping it clean. Why should you regularly clean your email list? Here are two big reasons: Sending your email campaign to an old or stale list can result in a high number of spam complaints, undeliverable mail (bounces), and unsubscribes. This raises a red flag with internet service...

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Badger Basics: Where to Start With Segmentation?

Posted by on Dec 6, 2017 in Badger Group Blog, Data & Insights |

Think about the last time you tried a new restaurant with friends. Was everyone in complete agreement about the quality of food, the service, and the friendliness and promptness of the staff? Even among friends, opinions vary. It’s just a matter of differences in preferences and attitudes.

Psychologists say that people have different motivations, while economists say people have different perceptions. No matter which perspective you take, together they highlight the importance of segmentation in marketing.

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