Category: Multi Channel Marketing

2021 USPS Postal Promotions

The United States Postal Service (USPS) 2021 postage promos will be a repeat of the 2020 promotions. A summary of the six promotions is described below. Go to for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway or contact your…
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Virtual Event Webinar Marketing Programs Made Easy

A Virtual Event & Webinar Marketing Program takes a very difficult process, simplifies it, and fully automates it. As a result, you receive confirmation of your attendee sign-ups. All you have to do is show up and put on your presentation.  How does it work? Let’s start with 4 key components of a program: Target Audience – The…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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