Category: Marketing Campaigns

Create a Serendipitous Moment with Direct Mail

We know that repetition and consistency are necessary to reap marketing rewards with 80% of conversions occurring between the eighth and twelfth marketing touch. But how can we reach those anonymous users that have visited our website but didn’t convert?  Direct Mail Retargeting is a cost-effective way to target those that have already raised their hand…
Read more

Virtual Event Webinar Marketing Programs Made Easy

A Virtual Event & Webinar Marketing Program takes a very difficult process, simplifies it, and fully automates it. As a result, you receive confirmation of your attendee sign-ups. All you have to do is show up and put on your presentation.  How does it work? Let’s start with 4 key components of a program: Target Audience – The…
Read more

5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
Read more

6 Ways to Integrate Digital and Print Marketing

Social media is an effective tool for ongoing, person-to-person interactions. Customers may interact with a brand’s social network first as a means of research. But, if the relationship begins with print, the social media network is where the customer can land after the first contact and where the brand can nurture the customer relationship.  6…
Read more

Digital Diecuts: Premium Papers. Personalization. Simple Assembly.

Looking for a unique marketing idea? A special gift? Only need a few? Have a limited budget? A growing product line of perforated and scored packaging, promotional products, photo and presentation products are available for short run digital printing. They are made from premium papers and synthetic substrates for superior print results. Check out these…
Read more

4 Ways to Build Customer Loyalty Using Social Media

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent.…
Read more

3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
Read more

Year-End Fundraising – A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
Read more

Preparing your mail list

Posted by The Badger Group  Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies:  One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people…
Read more