Category: Mailing List

Ready. Set. Go. What Should You Know?

What to expect when preparing a direct mailing. Say GO to your first direct mail project, and we’ll hit the ground running! A Project Manager will review your mail piece artwork and make sure it complies with USPS regulations. Then our Mailing Specialist will begin to process your mailing list. They may reach out to…
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Got an appetite for a Matched Mailing?

At this point, everyone knows they should be personalizing their direct mail correspondence. It’s simple to do – just drop a salutation at the start of your letter and you’re off and running, right? But how simple is too simple? If you want to really impress your customers and make them feel valued, you need…
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DATA IS KNOWLEDGE, KNOWLEDGE IS POWER! The Basics of Data Appending

So, what is data appending?A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer database. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes…
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The Case for Printed Newsletters

Posted by Deliee Calvert | Feb 15, 2018 In an environment where 30-second sound bites are the norm and adult attention spans have been compared to that of a goldfish1, most of us are looking for ways to reach consumers. We want our audience to get to know us and to engage, whether that means…
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3 Ways Non-Profits Can Build Email Lists That Inspire Engagement

When you think of integrated marketing, does email come to mind? Email might not be as trendy as other marketing channels, but it has an important place in your integrated fundraising and marketing strategy. With a little planning, you can build your email database and take advantage of this low cost, effective communication tool. What is…
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Preparing your mail list

Posted by The Badger Group  Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies:  One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people…
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