Category: Data & Insight

Got an appetite for a Matched Mailing?

At this point, everyone knows they should be personalizing their direct mail correspondence. It’s simple to do – just drop a salutation at the start of your letter and you’re off and running, right? But how simple is too simple? If you want to really impress your customers and make them feel valued, you need…
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DATA IS KNOWLEDGE, KNOWLEDGE IS POWER! The Basics of Data Appending

So, what is data appending?A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer database. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes…
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3 Stages of Effective Database Marketing

The use of data in marketing is nothing new. And thanks to recent explosions in the availability of information about our target audiences, the possibilities for the effective use of data in marketing communications are endless. “Database marketing is the process of identifying, collecting and then analysing relevant information about a company’s customers.” (Source) The…
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Is your PDF Print-Ready?

Posted by The Badger Group  You work hard to design, edit, and prepare your documents for print. Make sure Badger understands your vision by saving your pdf properly. Do you know what makes a pdf print-ready? Why does it matter?Having a pdf that is not print-ready is not the end of the world. We can fix…
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Paper Prices are increasing… here are a few reasons why

Posted by The Badger Group You may not have noticed yet, but paper prices have been steadily increasing since 2017. We asked one of our paper suppliers why. In addition to a few things that are affecting a lot of industries (increased energy costs and increasing regulations on the freight industry) he says it comes down…
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