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Preparing your mail list

Posted by on Apr 12, 2019 in Badger Group Blog, Data & Insights, Multi-Channel Marketing, Print & Direct Mail |

Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies: One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people at the same business) Match Criteria for Deduping: Exact: Will match all elements including Zip Code (first 5...

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Preparing your mail list

Posted by on Apr 12, 2019 in Badger Group Blog, Data & Insights, Multi-Channel Marketing, Print & Direct Mail |

What data will I use? Cleaning your house list will save you time and money. Here are steps to help make sure your data is as clean as possible. But, before you start, make a back-up of your database just in case! 1 Delete inactive contactsSet up definitions for “current customer/donor”, “lapsed customer/donor” and “inactive”. If a customer has not purchased a product, returned a phone call, or responded to a marketing campaign in, say, 2...

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Is your PDF Print-Ready?

Posted by on Apr 12, 2019 in Badger Group Blog, Design |

You work hard to design, edit, and prepare your documents for print. Make sure Badger understands your vision by saving your pdf properly. Do you know what makes a pdf print-ready? Before you send us your pdf, make sure you have all of these things Why does it matter? Having a pdf that is not print-ready is not the end of the world. We can fix most things for you. But, unless we were part of the project from its beginning, we might not know...

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Saving on Postage – EDDM & Saturated Mail

Posted by on Apr 12, 2019 in Data & Insights, News & Blog, Print & Direct Mail, Print Basics |

Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2 types of postage that are even cheaper IF you can make your mailing fit the guidelines – Every Door Direct Mail™ (EDDM™) and...

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2019 USPS Promotions

Posted by on Apr 11, 2019 in Badger Group Blog, Print & Direct Mail, Print Basics |

The USPS recently approved new mailing promotions for 2019. This is a great time to try something new OR get a discount on things you might already do. Here are 3 promotions that you might be able to use this year. For more details on all promotions, visit postalpro.usps.com/promotions/msp_user_guide. Tactile, Sensory & Interactive Promotion (Feb 1 – July 31)Research suggests that incorporating multiple senses in an experience improves...

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