Category: Badger Group Blogs

3 Print Marketing Inspiration Resources

We all want our brands to stand out with unique print marketing materials. However, inspiration is hard to come by sometimes. In the daily rush to check off another marketing project from our lists, we create the same old print pieces we’ve used each year. How can you spark your creativity for future print marketing…
Read more

3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
Read more

3 Great Tools for Managing Your Social Media Activity

On the surface, managing social media for your business or organization seems easy. But once you delve into more than one social network, it takes time and resources to efficiently manage your social media marketing activities. There are a lot of social media management tools out there today, some that are free and others that…
Read more

3 Direct Mail Strategies to Grow Your Print Publication Circulation

From the economy to the growth of new technologies, it’s been a rough road for publishers over the last few years. With The Badger Group’s roots in print, we understand the challenges. The good news: Most newspaper readership continues to be in print. However, circulation dropped in 2014 for both weekday and Sunday newspapers as well…
Read more

3 Creative Ideas to Engage Customers with Print Marketing

Digital, social, and mobile technologies have changed the way people interact with marketing. Successful marketing is moving away from winning a quick transaction and towards building long term relationships with customers. People don’t want companies to talk at them; they are looking for companies to engage with them. We know that people engage with companies through digital channels. What role does print…
Read more