Category: Badger Group Blogs

Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Create a Serendipitous Moment with Direct Mail

We know that repetition and consistency are necessary to reap marketing rewards with 80% of conversions occurring between the eighth and twelfth marketing touch. But how can we reach those anonymous users that have visited our website but didn’t convert?  Direct Mail Retargeting is a cost-effective way to target those that have already raised their hand…
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You’ve Got Mail!

Now is the time to take advantage of the USPS Promotion for TSI! The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.    Promotion Registration: December 15, 2020–July 31, 2021  Promotion Dates: February 1, 2021–July 31, 2021 Discount: 2% of eligible postage for USPS…
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2021 USPS Postal Promotions

The United States Postal Service (USPS) 2021 postage promos will be a repeat of the 2020 promotions. A summary of the six promotions is described below. Go to postalpro.usps.com/promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway www.gateway.usps.com or contact your…
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Priorities for Revenue Recovery

As we continue to navigate through the uncertainty of COVID-19 we must consider these 5 priorities for revenue recovery.   Planning team – To effectively respond to the COVID-19 crisis companies should consider looking beyond the immediate challenges and issues that this crisis created.  Planning for the recovery period, that is likely to begin when consumers resume more…
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Learn the Rules Like a Pro, So You Can Break Them Like an Artist

In fine art and sometimes in graphic designs, rules can be jarred or broken. As graphic designers there are certain rules we should always follow. Design with Consistency To create brand identity, you want to maintain clear, consistent design on printed material all the way through website design. To develop consistency – stick with the…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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Hats Off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Engage Your Audience with Unique Direct Mail Folds

According to data from the U.S. Postal Service, 98% of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen, but how can you increase the “mail moment” of YOUR direct mail piece? Look for creative and unique ways to make your piece stand out from the crowd.  It will be the piece that they…
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Got an appetite for a Matched Mailing?

At this point, everyone knows they should be personalizing their direct mail correspondence. It’s simple to do – just drop a salutation at the start of your letter and you’re off and running, right? But how simple is too simple? If you want to really impress your customers and make them feel valued, you need…
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