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Take your bills and statements to another level!

As printers, we have made huge strides with technology that allow for engaging, creative and tangible experiences you cannot generate digitally. These technologies, along with the USPS Personalized Color Transpromo Promotion take your mailings to a new level. The USPS Personalized Color Transpromo Promotion is intended to incorporated marketing messages highlighted through the use of…
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Mobile Shopping Promotion

Get double duty out of your direct mail piece by providing a direct link to your mobile site. The 2020 Mobile Shopping Promotion, for USPS Marketing Mail and Nonprofit USPS Marketing Mail letters and flats, encourages mailers to combine mobile technology with direct mail to create a convenient method for customers to do their online shopping. Your mail piece…
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Get your ‘Two Cents Worth’ from the USPS!

If you are a nonprofit organization, a membership association or a business that requests a response from your customers, then you want to listen to the USPS’s two cents worth. Mailers frequently include Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) in their outgoing mail to facilitate payments, donations, membership applications and renewals, surveys, and…
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Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
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Postage

Postage…it’s more than just an expense. It says something about the content inside your envelope. So, when designing your mail piece, consider your postage another opportunity to entice recipients to open your envelope!  Use a stampAs you plan your next mailing, think stamps. Some mailing experts believe that envelopes with stamps get opened before those…
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2020 USPS Postal Promotions

The United States Postal Service (USPS) has announced the postal promotions for 2020 will be a repeat of the 2019 promotions. A summary of the 6 promotions is described below. Go to postalpro.usps.com/promotions/2020promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway…
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3 Ways Non-Profits Can Build Email Lists That Inspire Engagement

When you think of integrated marketing, does email come to mind? Email might not be as trendy as other marketing channels, but it has an important place in your integrated fundraising and marketing strategy. With a little planning, you can build your email database and take advantage of this low cost, effective communication tool. What is…
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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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3 Variables to Test In Your Direct Mail Fundraising Appeals

Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization? You never know what direct mail fundraising tactics work best for your nonprofit until you test them. Testing in direct mail fundraising is basically a process of running experiments on your…
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3 Tips to Leverage Mobile in Your Marketing Strategy

Mobile isn’t coming. Mobile is here. 2014 is the year that mobile internet use is predicted to surpass desktop internet use. 58% of American adults now have a smartphone and 42% own a tablet computer (Source). Businesses and nonprofit organizations can no longer overlook mobile in their digital marketing strategies. Get your digital marketing up…
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