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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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3 Variables to Test In Your Direct Mail Fundraising Appeals

Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization? You never know what direct mail fundraising tactics work best for your nonprofit until you test them. Testing in direct mail fundraising is basically a process of running experiments on your…
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3 Tips to Leverage Mobile in Your Marketing Strategy

Mobile isn’t coming. Mobile is here. 2014 is the year that mobile internet use is predicted to surpass desktop internet use. 58% of American adults now have a smartphone and 42% own a tablet computer (Source). Businesses and nonprofit organizations can no longer overlook mobile in their digital marketing strategies. Get your digital marketing up…
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3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
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3 Stages of Effective Database Marketing

The use of data in marketing is nothing new. And thanks to recent explosions in the availability of information about our target audiences, the possibilities for the effective use of data in marketing communications are endless. “Database marketing is the process of identifying, collecting and then analysing relevant information about a company’s customers.” (Source) The…
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3 Simple Ways to Foster a Company Culture of Giving

The season of giving is officially upon us. From the gratitude expressed around Thanksgiving to #GivingTuesday, it is the perfect time to give back to your local and the global community. For companies large and small, a culture of giving is good for others and good for business: Reputation and PR: Local media pays attention when companies…
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3 Print Marketing Inspiration Resources

We all want our brands to stand out with unique print marketing materials. However, inspiration is hard to come by sometimes. In the daily rush to check off another marketing project from our lists, we create the same old print pieces we’ve used each year. How can you spark your creativity for future print marketing…
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3 Print Marketing Ideas for Small Businesses

Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels. In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try…
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3 Great Tools for Managing Your Social Media Activity

On the surface, managing social media for your business or organization seems easy. But once you delve into more than one social network, it takes time and resources to efficiently manage your social media marketing activities. There are a lot of social media management tools out there today, some that are free and others that…
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3 Direct Mail Strategies to Grow Your Print Publication Circulation

From the economy to the growth of new technologies, it’s been a rough road for publishers over the last few years. With The Badger Group’s roots in print, we understand the challenges. The good news: Most newspaper readership continues to be in print. However, circulation dropped in 2014 for both weekday and Sunday newspapers as well…
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