Blog

Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
Read more

Postage

Postage…it’s more than just an expense. It says something about the content inside your envelope. So, when designing your mail piece, consider your postage another opportunity to entice recipients to open your envelope!  Use a stampAs you plan your next mailing, think stamps. Some mailing experts believe that envelopes with stamps get opened before those…
Read more

2020 USPS Postal Promotions

The United States Postal Service (USPS) has announced the postal promotions for 2020 will be a repeat of the 2019 promotions. A summary of the 6 promotions is described below. Go to postalpro.usps.com/promotions/2020promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway…
Read more

3 Ways Non-Profits Can Build Email Lists That Inspire Engagement

When you think of integrated marketing, does email come to mind? Email might not be as trendy as other marketing channels, but it has an important place in your integrated fundraising and marketing strategy. With a little planning, you can build your email database and take advantage of this low cost, effective communication tool. What is…
Read more

Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
Read more

3 Variables to Test In Your Direct Mail Fundraising Appeals

Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization? You never know what direct mail fundraising tactics work best for your nonprofit until you test them. Testing in direct mail fundraising is basically a process of running experiments on your…
Read more

3 Tips to Leverage Mobile in Your Marketing Strategy

Mobile isn’t coming. Mobile is here. 2014 is the year that mobile internet use is predicted to surpass desktop internet use. 58% of American adults now have a smartphone and 42% own a tablet computer (Source). Businesses and nonprofit organizations can no longer overlook mobile in their digital marketing strategies. Get your digital marketing up…
Read more

3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
Read more

3 Stages of Effective Database Marketing

The use of data in marketing is nothing new. And thanks to recent explosions in the availability of information about our target audiences, the possibilities for the effective use of data in marketing communications are endless. “Database marketing is the process of identifying, collecting and then analysing relevant information about a company’s customers.” (Source) The…
Read more

3 Simple Ways to Foster a Company Culture of Giving

The season of giving is officially upon us. From the gratitude expressed around Thanksgiving to #GivingTuesday, it is the perfect time to give back to your local and the global community. For companies large and small, a culture of giving is good for others and good for business: Reputation and PR: Local media pays attention when companies…
Read more