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How to Choose the Right Paper for Your Print Design

What’s the big deal about paper? Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe…
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The Case for Printed Newsletters

Posted by Deliee Calvert | Feb 15, 2018 In an environment where 30-second sound bites are the norm and adult attention spans have been compared to that of a goldfish1, most of us are looking for ways to reach consumers. We want our audience to get to know us and to engage, whether that means…
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4 Ways to Build Customer Loyalty Using Social Media

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent.…
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Take your bills and statements to another level!

As printers, we have made huge strides with technology that allow for engaging, creative and tangible experiences you cannot generate digitally. These technologies, along with the USPS Personalized Color Transpromo Promotion take your mailings to a new level. The USPS Personalized Color Transpromo Promotion is intended to incorporated marketing messages highlighted through the use of…
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Mobile Shopping Promotion

Get double duty out of your direct mail piece by providing a direct link to your mobile site. The 2020 Mobile Shopping Promotion, for USPS Marketing Mail and Nonprofit USPS Marketing Mail letters and flats, encourages mailers to combine mobile technology with direct mail to create a convenient method for customers to do their online shopping. Your mail piece…
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Get your ‘Two Cents Worth’ from the USPS!

If you are a nonprofit organization, a membership association or a business that requests a response from your customers, then you want to listen to the USPS’s two cents worth. Mailers frequently include Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) in their outgoing mail to facilitate payments, donations, membership applications and renewals, surveys, and…
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Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
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Postage

Postage…it’s more than just an expense. It says something about the content inside your envelope. So, when designing your mail piece, consider your postage another opportunity to entice recipients to open your envelope!  Use a stampAs you plan your next mailing, think stamps. Some mailing experts believe that envelopes with stamps get opened before those…
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2020 USPS Postal Promotions

The United States Postal Service (USPS) has announced the postal promotions for 2020 will be a repeat of the 2019 promotions. A summary of the 6 promotions is described below. Go to postalpro.usps.com/promotions/2020promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway…
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3 Ways Non-Profits Can Build Email Lists That Inspire Engagement

When you think of integrated marketing, does email come to mind? Email might not be as trendy as other marketing channels, but it has an important place in your integrated fundraising and marketing strategy. With a little planning, you can build your email database and take advantage of this low cost, effective communication tool. What is…
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