Blog

You Got Mail!

Now is the time to take advantage of the USPS Promotion for TSI! The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.    Promotion Registration: December 15, 2019–July 31, 2020  Promotion Dates: February 1, 2020–July 31, 2020 Discount: 2% of eligible postage for USPS…
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Pushing the Envelope

Mailing experts often share ideas for getting your envelope opened, but the best way to know what works for your organization is to Test. Test. Test! Everyone’s audience is different. If your direct mail needs a little ‘lift’, consider asking yourself: Should I be putting teaser copy on the outside of the envelope?Many think that…
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What Goes Into a Print Project? A Look Into Badger’s Print Project Process

From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results. Keep the following steps in mind when planning your next print project to help you stay on schedule and…
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Designing for Print Marketing: What Is Bleed?

Posted by The Badger Group on Sep 27, 2016 If you have never designed for print marketing, there is a lot to learn. Beginners can make mistakes that can impact the quality of the final product. But once you understand some basic rules for print marketing design, the process for bringing your design to life…
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How to Choose the Right Paper for Your Print Design

What’s the big deal about paper? Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe…
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The Case for Printed Newsletters

Posted by Deliee Calvert | Feb 15, 2018 In an environment where 30-second sound bites are the norm and adult attention spans have been compared to that of a goldfish1, most of us are looking for ways to reach consumers. We want our audience to get to know us and to engage, whether that means…
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4 Ways to Build Customer Loyalty Using Social Media

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent.…
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Take your bills and statements to another level!

As printers, we have made huge strides with technology that allow for engaging, creative and tangible experiences you cannot generate digitally. These technologies, along with the USPS Personalized Color Transpromo Promotion take your mailings to a new level. The USPS Personalized Color Transpromo Promotion is intended to incorporated marketing messages highlighted through the use of…
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Mobile Shopping Promotion

Get double duty out of your direct mail piece by providing a direct link to your mobile site. The 2020 Mobile Shopping Promotion, for USPS Marketing Mail and Nonprofit USPS Marketing Mail letters and flats, encourages mailers to combine mobile technology with direct mail to create a convenient method for customers to do their online shopping. Your mail piece…
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Get your ‘Two Cents Worth’ from the USPS!

If you are a nonprofit organization, a membership association or a business that requests a response from your customers, then you want to listen to the USPS’s two cents worth. Mailers frequently include Business Reply Mail (BRM) or Courtesy Reply Mail (CRM) in their outgoing mail to facilitate payments, donations, membership applications and renewals, surveys, and…
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