Blog

Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Creativity + Technology = Savings

The USPS Emerging and Advanced Technology promotion is rewarding marketers who incorporate specific technologies in their mail piece to help find and interact with their customers. It’s time to get creative! There are a number of emerging technologies available for this promotion: Near Field Communications uses a microchip embedded in your mail piece that emits…
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You Got Mail!

Now is the time to take advantage of the USPS Promotion for TSI! The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.    Promotion Registration: December 15, 2019–July 31, 2020  Promotion Dates: February 1, 2020–July 31, 2020 Discount: 2% of eligible postage for USPS…
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Pushing the Envelope

Mailing experts often share ideas for getting your envelope opened, but the best way to know what works for your organization is to Test. Test. Test! Everyone’s audience is different. If your direct mail needs a little ‘lift’, consider asking yourself: Should I be putting teaser copy on the outside of the envelope?Many think that…
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What Goes Into a Print Project? A Look Into Badger’s Print Project Process

Posted by Tom Schoenherr on Sep 29, 2017 From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results. Keep the following steps in mind when planning your next print…
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Designing for Print Marketing: What Is Bleed?

Posted by The Badger Group on Sep 27, 2016 If you have never designed for print marketing, there is a lot to learn. Beginners can make mistakes that can impact the quality of the final product. But once you understand some basic rules for print marketing design, the process for bringing your design to life…
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How to Choose the Right Paper for Your Print Design

Posted by The Badger Group on Sep 16, 2017 What’s the big deal about paper? Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to…
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The Case for Printed Newsletters

Posted by Deliee Calvert | Feb 15, 2018 In an environment where 30-second sound bites are the norm and adult attention spans have been compared to that of a goldfish1, most of us are looking for ways to reach consumers. We want our audience to get to know us and to engage, whether that means…
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4 Ways to Build Customer Loyalty Using Social Media

Are your customers loyal? It’s such a small question, but the answer has a big impact. It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent.…
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Take your bills and statements to another level!

As printers, we have made huge strides with technology that allow for engaging, creative and tangible experiences you cannot generate digitally. These technologies, along with the USPS Personalized Color Transpromo Promotion take your mailings to a new level. The USPS Personalized Color Transpromo Promotion is intended to incorporated marketing messages highlighted through the use of…
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