Blog

Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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New: Antimicrobial Aqueous Coating Available

The threat of contracting an infection from paper is not something we thought about very often, or at least until 2020.  Microorganisms can land on any surface and transfer from one person to another without knowledge.  Badger Group is pleased to offer the option of using antimicrobial treated aqueous coatings. These coatings have been formulated to have…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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Hats off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Engage Your Audience with Unique Direct Mail Folds

According to data from the U.S. Postal Service, 98% of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen, but how can you increase the “mail moment” of YOUR direct mail piece? Look for creative and unique ways to make your piece stand out from the crowd.  It will be the piece that they…
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Got an appetite for a Matched Mailing?

At this point, everyone knows they should be personalizing their direct mail correspondence. It’s simple to do – just drop a salutation at the start of your letter and you’re off and running, right? But how simple is too simple? If you want to really impress your customers and make them feel valued, you need…
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6 Ways to Integrate Digital and Print Marketing

Social media is an effective tool for ongoing, person-to-person interactions. Customers may interact with a brand’s social network first as a means of research. But, if the relationship begins with print, the social media network is where the customer can land after the first contact and where the brand can nurture the customer relationship.  6…
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DATA IS KNOWLEDGE, KNOWLEDGE IS POWER! The Basics of Data Appending

So, what is data appending?A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer database. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes…
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Digital Diecuts: Premium Papers. Personalization. Simple Assembly.

Looking for a unique marketing idea? A special gift? Only need a few? Have a limited budget? A growing product line of perforated and scored packaging, promotional products, photo and presentation products are available for short run digital printing. They are made from premium papers and synthetic substrates for superior print results. Check out these…
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Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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Creativity + Technology = Savings

The USPS Emerging and Advanced Technology promotion is rewarding marketers who incorporate specific technologies in their mail piece to help find and interact with their customers. It’s time to get creative! There are a number of emerging technologies available for this promotion: Near Field Communications uses a microchip embedded in your mail piece that emits…
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