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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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Priorities for Revenue Recovery

As we continue to navigate through the uncertainty of COVID-19 we must consider these 5 priorities for revenue recovery.   Planning team – To effectively respond to the COVID-19 crisis companies should consider looking beyond the immediate challenges and issues that this crisis created.  Planning for the recovery period, that is likely to begin when consumers resume more…
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Virtual Event Webinar Marketing Programs Made Easy

A Virtual Event & Webinar Marketing Program takes a very difficult process, simplifies it, and fully automates it. As a result, you receive confirmation of your attendee sign-ups. All you have to do is show up and put on your presentation.  How does it work? Let’s start with 4 key components of a program: Target Audience – The…
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Learn the Rules Like a Pro, So You Can Break Them Like an Artist

In fine art and sometimes in graphic designs, rules can be jarred or broken. As graphic designers there are certain rules we should always follow. Design with Consistency To create brand identity, you want to maintain clear, consistent design on printed material all the way through website design. To develop consistency – stick with the…
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New: Antimicrobial Aqueous Coating Available

The threat of contracting an infection from paper is not something we thought about very often, or at least until 2020.  Microorganisms can land on any surface and transfer from one person to another without knowledge.  Badger Group is pleased to offer the option of using antimicrobial treated aqueous coatings. These coatings have been formulated to have…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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Hats Off to a Web-to-Print Storefront Solution

Marketers today wear many hats. On any given day they can be a Marketing Manager, Event Planner, Art Director, Media Buyer, Sales Manager, Brand Ambassador, Operations Manager, Direct Marketing Specialist, or even a Financial Analyst to name a few.  No matter how many hats you are wearing at one time, web-to-print storefronts can be the…
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Engage Your Audience with Unique Direct Mail Folds

According to data from the U.S. Postal Service, 98% of people check their mail on a daily basis. If you send something out, there’s a high likelihood it’s going to be seen, but how can you increase the “mail moment” of YOUR direct mail piece? Look for creative and unique ways to make your piece stand out from the crowd.  It will be the piece that they…
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Got an appetite for a Matched Mailing?

At this point, everyone knows they should be personalizing their direct mail correspondence. It’s simple to do – just drop a salutation at the start of your letter and you’re off and running, right? But how simple is too simple? If you want to really impress your customers and make them feel valued, you need…
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6 Ways to Integrate Digital and Print Marketing

Social media is an effective tool for ongoing, person-to-person interactions. Customers may interact with a brand’s social network first as a means of research. But, if the relationship begins with print, the social media network is where the customer can land after the first contact and where the brand can nurture the customer relationship.  6…
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DATA IS KNOWLEDGE, KNOWLEDGE IS POWER! The Basics of Data Appending

So, what is data appending?A data append is a process that involves adding new data elements to an existing database. An example of a common data append would be the enhancement of a company’s customer database. Companies often collect basic information on their clients such as phone numbers, emails, or addresses. A data append takes…
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