Blog

Create a Serendipitous Moment with Direct Mail

We know that repetition and consistency are necessary to reap marketing rewards with 80% of conversions occurring between the eighth and twelfth marketing touch. But how can we reach those anonymous users that have visited our website but didn’t convert?  Direct Mail Retargeting is a cost-effective way to target those that have already raised their hand…
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2021 USPS Postal Promotions

The United States Postal Service (USPS) 2021 postage promos will be a repeat of the 2020 promotions. A summary of the six promotions is described below. Go to postalpro.usps.com/promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway www.gateway.usps.com or contact your…
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Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
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Ready. Set. Go. What Should You Know?

What to expect when preparing a direct mailing. Say GO to your first direct mail project, and we’ll hit the ground running! A Project Manager will review your mail piece artwork and make sure it complies with USPS regulations. Then our Mailing Specialist will begin to process your mailing list. They may reach out to…
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Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
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You’ve Got Mail!

Now is the time to take advantage of the USPS Promotion for TSI! The Tactile, Sensory and Interactive (TSI) Mail Piece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.    Promotion Registration: December 15, 2020–July 31, 2021  Promotion Dates: February 1, 2021–July 31, 2021 Discount: 2% of eligible postage for USPS…
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Priorities for Revenue Recovery

As we continue to navigate through the uncertainty of COVID-19 we must consider these 5 priorities for revenue recovery.   Planning team – To effectively respond to the COVID-19 crisis companies should consider looking beyond the immediate challenges and issues that this crisis created.  Planning for the recovery period, that is likely to begin when consumers resume more…
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Virtual Event Webinar Marketing Programs Made Easy

A Virtual Event & Webinar Marketing Program takes a very difficult process, simplifies it, and fully automates it. As a result, you receive confirmation of your attendee sign-ups. All you have to do is show up and put on your presentation.  How does it work? Let’s start with 4 key components of a program: Target Audience – The…
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Learn the Rules Like a Pro, So You Can Break Them Like an Artist

In fine art and sometimes in graphic designs, rules can be jarred or broken. As graphic designers there are certain rules we should always follow. Design with Consistency To create brand identity, you want to maintain clear, consistent design on printed material all the way through website design. To develop consistency – stick with the…
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New: Antimicrobial Aqueous Coating Available

The threat of contracting an infection from paper is not something we thought about very often, or at least until 2020.  Microorganisms can land on any surface and transfer from one person to another without knowledge.  Badger Group is pleased to offer the option of using antimicrobial treated aqueous coatings. These coatings have been formulated to have…
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5 Steps to Create Effective Direct Mail for Omnichannel Marketing Campaigns

If it is good to see your message once, it’s good to see it multiple times. Omnichannel marketing campaigns are great for getting results. Here are 5 important things to consider when you incorporate Direct Mail into your next campaign.  PLANNING AND TIMING Clearly define your campaign goals and communicate these goals to your stakeholders.…
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