Author: Badger Group

Informed Delivery Promotion

Introduced in 2017, Informed Delivery is a program that extends the life and reach of your direct mail campaigns to another channel. So far, over 21 million customers have enrolled online for a verified, free, password-protected account that uses a digital mailbox for the direct mail you receive at your house.  Before an actual delivery…
Read more

How to Choose the Right Paper for Your Print Design

What’s the big deal about paper? Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe…
Read more

Taking photos on your phone for print

More than likely, your mobile phone’s camera is the best camera you own. And, today’s cameras are amazing for capturing moments that you can later use to promote your organization. If you want your photos to be used in printed pieces, there are a few things you need so that your photos are high enough…
Read more

Direct Marketing is More Important Now Than Ever Before:

Top 6 Things Marketers Need to Keep in Mind During COVID-19 Pandemic  Great! The whole world has gone seemingly crazy and you don’t know what to do. Information is changing hour by hour and even minute by minute. It’s difficult to know what to do, what kind of effect this will have on your business,…
Read more

3 Variables to Test In Your Direct Mail Fundraising Appeals

Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization? You never know what direct mail fundraising tactics work best for your nonprofit until you test them. Testing in direct mail fundraising is basically a process of running experiments on your…
Read more

3 Tips to Leverage Mobile in Your Marketing Strategy

Mobile isn’t coming. Mobile is here. 2014 is the year that mobile internet use is predicted to surpass desktop internet use. 58% of American adults now have a smartphone and 42% own a tablet computer (Source). Businesses and nonprofit organizations can no longer overlook mobile in their digital marketing strategies. Get your digital marketing up…
Read more

3 Strategies for Nonprofit Messages that Stand Out in Donors’ Mailboxes

When Trish Witkowski presented her “Rock the Mailbox” seminar at The Badger Group in early March, she covered the full process of creating an effective direct mail campaign. The three phases she covered to help rock your donors’ mailboxes were: 1. Strategy2. Format3. Analysis Use this three-phase approach to create direct mail appeals for your nonprofit…
Read more

3 Stages of Effective Database Marketing

The use of data in marketing is nothing new. And thanks to recent explosions in the availability of information about our target audiences, the possibilities for the effective use of data in marketing communications are endless. “Database marketing is the process of identifying, collecting and then analysing relevant information about a company’s customers.” (Source) The…
Read more

3 Simple Ways to Foster a Company Culture of Giving

The season of giving is officially upon us. From the gratitude expressed around Thanksgiving to #GivingTuesday, it is the perfect time to give back to your local and the global community. For companies large and small, a culture of giving is good for others and good for business: Reputation and PR: Local media pays attention when companies…
Read more

3 Print Marketing Inspiration Resources

We all want our brands to stand out with unique print marketing materials. However, inspiration is hard to come by sometimes. In the daily rush to check off another marketing project from our lists, we create the same old print pieces we’ve used each year. How can you spark your creativity for future print marketing…
Read more