3 Simple Ways to Foster a Company Culture of Giving
The season of giving is officially upon us. From the gratitude expressed around Thanksgiving to #GivingTuesday, it is the perfect time to give back to your local and the global community.
For companies large and small, a culture of giving is good for others and good for business:
- Reputation and PR: Local media pays attention when companies give back. And with many community organizations sharing their stories on social media, you can reap some positive word of mouth benefits. All of this gives a boost to your company’s reputation.
- Employee Engagement: Companies with higher levels of employee engagement also see higher levels of employee retention (the reverse is also true). One driver of engagement is employees’ sense of shared values with their employer. When employees are engaged, productivity improves, employees feel happier, and your company can experience the resulting gains.
- Profits: The bottom line is always important, and giving back has profit benefits, too. Many consumers make buying decisions based on how they feel about a company. Fostering a positive reputation through philanthropy influences your brand and, eventually, purchases.
Fostering a culture of giving doesn’t have to be difficult, but it is important to be intentional. Here are three simple ways you can create a philanthropic spirit in your company:
1. Volunteer Together
To promote teamwork, build leadership, and enhance other skills, coordinate a employee volunteer project. Spend a day working on a Habitat for Humanity house as a team. Participate in an Adopt-A-Highway program and coordinate group clean up days. Or as a team, identify a project of local interest that puts your group to work outside of the office.
2. Team Donations
It can be a challenge to coordinate an off-site volunteer work day. Why not come together on a charitable donation? Organize a food drive for your local food pantry. Adopt a local family around the holidays. Participate in team initiatives such as Relay for Life, Stand Up To Cancer, and National Wear Red Day.
3. Employee Matching Gifts
For a matching gift program, your company matches donations made by employees to eligible nonprofit organizations. These programs have become common with large corporations, but you could implement a program for your small business, too. An option is to craft a matching gift program that supports a specific cause, like education or cancer research.