3 Print Marketing Ideas for Small Businesses
Many small businesses have moved away from print marketing over the last few years. Print is perceived as being more expensive and less effective than digital marketing channels.
In fact, print marketing can be more effective than digital campaigns. Direct mail gets better response rates than email, internet display ads, and paid search. 39% of customers try a business for the first time because of direct mail marketing, and 56% of customers find print marketing more trustworthy (10 Print Marketing Statistics You Should Know). 76% of small businesses prefer a marketing strategy that includes both print and digital communications, according to a Pitney Bowes survey.
One of the biggest dilemmas facing small businesses is how to invest in marketing. Invest your money in tactics that are proven to work, like print and direct mail. Here are three ideas to effectively promote your small business using print marketing:
1. Business Cards: Despite social media platforms such as LinkedIn and other digital means of sharing your contact information, business cards are still an important business tool. Business cards say something about your business, from demonstrating your credibility to showcasing your brand. Think business cards are boring? With the importance of branding, organizations are coming up with creative ways to say who they are through a simple business card. Check out these 30 Unconventional Business Cards to see what we mean.
2. Postcards: 77% of households read or scan the marketing mail they receive. And of all the possible direct mail marketing pieces, postcards are most likely to be read. Use your data strategically to target and personalize your postcard mailings. Also, postcards make great vehicles for PURL campaigns.
3. Signage: Obviously, you need a sign for your physical business location. But signage today can go beyond the obvious and can serve as a means for integrating your digital marketing communications. Does your business have a social media presence? It should – 81% of small and medium-sized businesses use social media. But if you are on social media, it doesn’t necessarily mean that your customers know you are there. Place printed signage around your space – in the lobby, on the reception desk, etc. – to promote your social media channels.
Print is in our blood at The Badger Group. Talk with our Sales Representatives to develop an effective print marketing strategy for your small business!