2021 USPS Postal Promotions
The United States Postal Service (USPS) 2021 postage promos will be a repeat of the 2020 promotions. A summary of the six promotions is described below. Go to postalpro.usps.com/promotions for more detailed information, program requirements and industry webinar information. You can register for your promotions at your USPS Business Customer Gateway www.gateway.usps.com or contact your Badger representative to help you get started.
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Tactile, Sensory and Interactive Mailpiece Engagement
This promotion encourages use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques to drive customer engagement. Get more details here.
Emerging and Advanced Technology
This promotion allows you to test innovative technologies such as Near Field Communication, enhanced augmented reality, Video in Print, virtual or mixed reality, or multichannel integration with digital assistants/smart speakers on your mail.
Earned Value Reply Mail
Provide a BRM, CRM or Share Mail™ in your outbound mailing to facilitate bill payment or reply to your offer, and qualify for a per-piece postal credit.
Personalized Color Transpromo
This promotion encourages mailers to incorporate color messaging on First-Class® bill and statement mail to generate a response from customers.
This promotion encourages mailers to feature integration with mobile technologies on their mailpieces for online shopping experiences during the holidays.
This promotion encourages mailers to adopt Informed Delivery® as part of an integrated marketing campaign.