The Badger Group handles entire direct mail marketing projects from concept and design to printing and mailing.
From direct mail letters, postcards, and self-mailers to variable data direct mail marketing, The Badger Group can help you reach your target audience faster, more accurately and at the best postal rates available. We specialize in complex match mailings. Along with our fulfillment services, we can handle all the details of your multi-component projects in-house at Badger.
Direct Mail Marketing Solutions
Direct mail marketing offers businesses and nonprofit organizations entry into target markets’ homes and offices. Direct mail can be used as a stand-alone marketing communication, or a dynamic direct mail piece can be utilized as the first phase of a campaign to entice the recipient to visit a personal landing page or call for more information.
Concept, design, printing, and mailing: The Badger Group can handle your entire direct mail marketing project in-house.
Our marketing and design services team understands direct mail marketing best practices and will consult with you to create an effective campaign. As a customer, you will be assigned a dedicated project manager who will communicate with you at every step of your direct mail project. Finally, our data and mailing specialists work with you to target and acquire the best mailing list for your direct mail campaign to increase response rates and achieve the most affordable postage rates available for your projects.
The Badger Group’s direct mail marketing services include:
- NCOA & CASS certification
- Postal analysis for compliance issues and cost savings
- Data analysis and list purchasing
- High-speed addressing and barcoding
- Black and full-color variable printing
- Automated inserting with electronic eyes for accurate mail matching
- Automated tabbing
- Soft spot gluing
- Stamp and label affixing
- Kitting and custom fulfillment
- Commingling and drop ship options
- Every Door Direct Mail (EDDM)
- International mailing
One place that stores inventory. Another that addresses labels. Yet another that sorts data. Wouldn’t it be easier to have all of your mailing and fulfillment services handled by one point of contact?
The Badger Group can handle all the details of your multi-component projects – from packing and drop shipping to storing excess inventory and overseeing complex database management for direct mail marketing campaigns.
As a Business Alliance Partner of the USPS, we can help to ensure your pieces meet postal regulations. Our recommendations have helped organizations save thousands of dollars in postage, which includes data integration to the highest levels and delivery optimization.
The Badger Group’s fulfillment services include:
- Pick and pack
- Kit assembly
- Hand assembly
- Inventory control
- Local delivery
- BadgerDirect, our web-to-print storefront solution
The result? Less time managing details and more time for important business-building initiatives.