Garbage in, garbage out. Good data is the key to successful marketing.
Our marketing data and fundraising insights services are designed to increase the value of your data, fill the gaps in your database, add data to gain a better understanding of your customers, donors and prospects, all to enhance your future targeted communications efforts.
Data Enrichment Services
The Badger Group offers a variety of marketing data enrichment services including list purchasing, variable data assessment, and data mining. We also provide standard data cleaning and move updates as part of our direct mail solutions.
When your nonprofit organization works with The Badger Group for donor insights, we will:
- Assess your organization against data from other organizations your donors support.
- Build a more complete picture of a donor’s philanthropic interests and giving patterns.
- Leverage the power of a multi-channel cooperative database to identify and qualify prospects.
Fundraising Action Plans
Be smarter about how your nonprofit organization targets donors. A Badger Group fundraising action plan:
- Takes an in-depth look at the performance of your donor file.
- Identifies your most valuable donors and groups donors into actionable fundraising clusters.
- Develops and implements a highly-focused fundraising communication strategy.
- Maximizes net revenue by increasing donations and decreasing production and mailing costs.
Effective communication with your target audience starts with good data. The Badger Group is your targeted marketing solutions partner.