Improve sales, generate leads, or just keep great relationships with your customers alive. Let Badger Group help you create dynamic, integrated, and interactive marketing campaigns with the use of personalized URLs (PURLS).
Continue the conversation with recipients of your direct mail campaigns by assigning each individual customer their own special web address (Personalized URL or PURL) that acts as a powerful, dedicated on-line response channel.
PURLS can be generated for every recipient of a direct mail piece, regardless of how many. The benefits of a PURL campaign include:
• Engage members of your audience who prefer online communication to phone or mail
• Engage, track and measure with highly targeted, personalized landing pages
• Incorporate other electronic channels (email, SMS, social media, and more)
• Automation allows pre-set personalized workflow determined by behaviors and response
• Use digital actions (like clicks) to see what leads are “hot” and prioritize follow-up
• 24/7 Dashboard Analytics