4 Print Marketing Ideas for Small Businesses

Posted by on Dec 4, 2017 in Uncategorized |

Many small businesses stay away from print marketing because they consider it expensive and less effective than other marketing channels. While print can be more expensive, it is usually a better bang for your buck. Consider these stats: Direct mail gets better response rates than email, internet display ads, or paid search.1 21% of direct mail recipients visited the sender store’s location.2 39% of customers tried a business for the first time...

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Follow your End-of-Year Appeal with a Beginning-of-Year “Thank You”

Posted by on Dec 15, 2016 in Badger Group Blog, Fundraising, Nonprofit Communications, Uncategorized |

Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help.    Consider these ideas as you design your card:   Be...

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