Every time you give or mail something to a customer, you have an opportunity to tell your company’s story by including additional printed pieces. If you plan ahead, statement stuffers or buck slips can provide cost-effective communication.
“Bleed” is a printing term referring to the printing area of that goes beyond the edge of the sheet of paper. When you understand this basic rule for print design, the process for bringing your design to life will be easier and more successful for you and The Badger Group. Here is your lesson on bleeds.
Deduping is an easy way to improve the quality of your mail list, and increase your ROI. Having quality data, understanding your mailing goals and using match criteria will help you send mail to the right people.
The postal program is called Every Door Direct Mail – EDDM. It was generated by the USPS to promote direct mail and help small businesses and non-profit organizations affordably use this effective marketing tool to their advantage.
You may want to sit down for what I’m about to tell you …
Direct mail response rates still outperform digital channels by a long shot.