The postal program is called Every Door Direct Mail – EDDM. It was generated by the USPS to promote direct mail and help small businesses and non-profit organizations affordably use this effective marketing tool to their advantage.
From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results.
Keep the following steps in mind when planning your next print project to help you stay on schedule and budget. Proper planning is key to avoiding unexpected surprises.
Don’t adjust your screen — You read that correctly. For the first time since World War I, the price of a postage stamp is set to decrease.
You may want to sit down for what I’m about to tell you …
Direct mail response rates still outperform digital channels by a long shot.
How do you reach customers in a way that cuts through the digital noise? The answer is print.
‘Tis the season for spreading holiday cheer to your customers and colleagues!
Christmas is fast approaching. If you haven’t started to already, it’s time to plan your holiday mailings and gifts for business clients. The Postal Service expects a very busy Christmas season this year with 15 billion pieces of mail flowing through the U.S. Mail system. This would mark a 10.5 percent increase over 2014!