Using recycled paper is one way to show your commitment to sustainability. But, recycled paper costs more, and when you are on a limited budget, the cost can be prohibitive. Is recycled paper worth the money?
Your paper choice is not your only option for showing your commitment to the planet. Try these 5 strategies for being socially responsible with your next direct mail campaign.
Every time you give or mail something to a customer, you have an opportunity to tell your company’s story by including additional printed pieces. If you plan ahead, statement stuffers or buck slips can provide cost-effective communication.
Even though it feels like fall outside, the holiday season is around the corner. That means it’s time to start thinking about your 2016 holiday mail! This year, the Postal Service is expecting a double-digit increase in packages shipped during the holiday season. So, planning ahead is important! Here are 3 reminders to help your 2016 holiday mail arrive on-time. 1. 2016 Holiday Mail Deadlines & Dates First, pay attention to...
Deduping is an easy way to improve the quality of your mail list, and increase your ROI. Having quality data, understanding your mailing goals and using match criteria will help you send mail to the right people.