It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign. Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors more than others? Are you trying to increase your average gift size or...
Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.
50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.
Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.
Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.
From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results.
Keep the following steps in mind when planning your next print project to help you stay on schedule and budget. Proper planning is key to avoiding unexpected surprises.
What’s the big deal about paper?
Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe that paper isn’t important.
Not so fast.
How is your marketing to-do list looking this week?
With the range of offline and online channels to manage, our marketing tasks have grown exponentially. And nowhere has the challenge become greater than managing social media. As a small business marketing team (of one, most likely), anything that can make marketing simpler is welcome news.
Qualifying for automated postage rates can save non-profits a lot of money, up to $0.21 (or more) per letter! So, understanding what qualifies for automated rates is important. Guidelines for Automation As they say, the devil is in the details. But let’s start with an oversimplified definition. Automation requires: a readable barcode machinability (it can run through the machine) Here is how barcodes, machinability,...