Year-End Fundraising- A Month-by-Month Breakdown

Posted by on Oct 9, 2017 in Badger Group Blog, Fundraising, News & Blog |

  It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.    Here’s a month-by-month breakdown to help make your year-end fundraising plan easier.   October: Goals, Plans, Data, and Design   Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors more than others? Are you trying to increase your average gift size or...

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5 Tips for Writing Effective Fundraising Appeal Letters

Posted by on Sep 30, 2017 in Badger Group Blog, Fundraising |

Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.

50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.

Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.

Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.

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What Goes Into a Print Project? A Look Into Badger’s Print Project Process

Posted by on Sep 29, 2017 in Badger Group Blog, Print & Direct Mail |

From concept to completion, there are many complex and technical print project processes at play behind the scenes at Badger. You may never notice the process, but it’s critical to ensuring timely, accurate, and cost-effective results.

Keep the following steps in mind when planning your next print project to help you stay on schedule and budget. Proper planning is key to avoiding unexpected surprises.

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How to Choose the Right Paper for Your Print Design

Posted by on Sep 16, 2017 in Badger Group Blog, Print & Direct Mail |

What’s the big deal about paper?

Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe that paper isn’t important.

Not so fast.

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Simplify Social Media for Your Small Business Marketing Team

Posted by on Aug 19, 2017 in Badger Group Blog, Social Media Marketing |

How is your marketing to-do list looking this week?

With the range of offline and online channels to manage, our marketing tasks have grown exponentially. And nowhere has the challenge become greater than managing social media. As a small business marketing team (of one, most likely), anything that can make marketing simpler is welcome news.

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Mail Matters: Automated vs. Machinable Mail

Posted by on Aug 14, 2017 in Print & Direct Mail |

Qualifying for automated postage rates can save non-profits a lot of money, up to $0.21 (or more) per letter!  So, understanding what qualifies for automated rates is important.   Guidelines for Automation   As they say, the devil is in the details. But let’s start with an oversimplified definition. Automation requires:  a readable barcode machinability (it can run through the machine) Here is how barcodes, machinability,...

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