Google+

What Do Integrated Nonprofit Communications Really Look Like?

Posted by on Jan 6, 2016 in Badger Group Blog, Nonprofit Communications |

There’s no doubt that the communications landscape has changed a lot in the last decade. 2006 was the year when Facebook opened to the masses and when Twitter launched, kicking off an explosion of new communication channels that we know now as social media.

The proliferation of communication channels has impacted how donors connect with nonprofit organizations. Nonprofits that have successfully integrated their direct mail (still the most effective fundraising medium) and digital communications are more likely to achieve their fundraising goals. However, the key phrase is “successfully integrated.”

Read More

Finding Your Nonprofit Brand Voice

Posted by on Apr 8, 2015 in Nonprofit Communications |

It’s not just what your nonprofit says, but how you say it that matters.

Your nonprofit brand voice informs all of your organization’s written communications – your direct mail appeals, your newletters, your email newsletters and appeals, your social media posts, your website, and more. It also informs how your development staff speaks with donors and talk about the work of the organization.

If your nonprofit hasn’t found it’s voice yet, it’s time to get started!

Read More