How to Use Design Trends With Nonprofit Communication Best Practices

Posted by on Feb 3, 2016 in Badger Group Blog, Design, Fundraising |

You have to spend money to make money — it applies to nonprofit organizations as well as businesses. But as a nonprofit raising funds, you must balance the investment in quality fundraising materials that move people to give with the concerns of donors who may believe you’re spending too much money on those materials. Part of that investment is in good design.

What happens when you combine fundraising best practices with current design trends?

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How to Create a Strategic Fundraising Plan for Effective Direct Mail Appeals in 2016

Posted by on Dec 2, 2015 in Badger Group Blog, Fundraising, Nonprofit Communications |

We hope year-end fundraising is chugging along smoothly for our nonprofit friends. November and December are busy fundraising months — we know because our printing presses are running nonstop! And while this time of year can be chaotic, it doesn’t have to be with a little advanced planning.

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5 Tips for Writing Effective Fundraising Appeal Letters

Posted by on Sep 30, 2015 in Badger Group Blog, Fundraising |

Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.

50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.

Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.

Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.

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