Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help. Consider these ideas as you design your card: Be...
Successful year end appeals are a must for nonprofits to stay relevant and keep their organization and cause healthy and viable.How do you make sure that your appeal is successful and solicits action to donate to your cause?
If you consider your donors, volunteers, and supporters when you design emails, you will build email lists that inspire engagement! Here are 3 ways to begin.
Marketing and fundraising: Entirely different disciplines or two sides of the same coin?
The answer to this question depends on whom you ask.
It’s cheaper to retain a donor than acquire a new one.
This simple truth applies to nonprofits and businesses (with customers) alike. Why is this? Here are some facts to highlight the importance of donor retention …
Are your nonprofit’s direct mail fundraising appeals working? Would a different approach to your appeals work better and help you raise more money for your organization?
You never know what fundraising tactics work best for your nonprofit until you test them.