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Year-End Fundraising- A Month-by-Month Breakdown

Posted by on Oct 9, 2017 in Badger Group Blog, Fundraising, News & Blog |

  It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.    Here’s a month-by-month breakdown to help make your year-end fundraising plan easier.   October: Goals, Plans, Data, and Design   Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors more than others? Are you trying to increase your average gift size or...

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5 Tips for Writing Effective Fundraising Appeal Letters

Posted by on Sep 30, 2017 in Badger Group Blog, Fundraising |

Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.

50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.

Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.

Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.

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Follow your End-of-Year Appeal with a Beginning-of-Year “Thank You”

Posted by on Dec 15, 2016 in Badger Group Blog, Fundraising, Nonprofit Communications, Uncategorized |

Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help.    Consider these ideas as you design your card:   Be...

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