It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign. Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors more than others? Are you trying to increase your average gift size or...
Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.
50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.
Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.
Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.
Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help. Consider these ideas as you design your card: Be...
Successful year end appeals are a must for nonprofits to stay relevant and keep their organization and cause healthy and viable.How do you make sure that your appeal is successful and solicits action to donate to your cause?
If you consider your donors, volunteers, and supporters when you design emails, you will build email lists that inspire engagement! Here are 3 ways to begin.
Marketing and fundraising: Entirely different disciplines or two sides of the same coin?
The answer to this question depends on whom you ask.