6 Graphic Design Trends That Will Engage Customers in 2016

Posted by on Feb 17, 2016 in Badger Group Blog, Design |

As a designer, you might cringe at the thought of someone calling your designs “trendy.” But graphic design trends don’t have to be a bad thing. In fact, integrating trends into your marketing designs might be a good thing for customer engagement. If your marketing material design doesn’t reflect current culture, you might be pushing consumers away from your brand and towards brands that appear to keep up with the times.

So, what graphic design trends are making an impact in 2016?

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How to Use Design Trends With Nonprofit Communication Best Practices

Posted by on Feb 3, 2016 in Badger Group Blog, Design, Fundraising |

You have to spend money to make money — it applies to nonprofit organizations as well as businesses. But as a nonprofit raising funds, you must balance the investment in quality fundraising materials that move people to give with the concerns of donors who may believe you’re spending too much money on those materials. Part of that investment is in good design.

What happens when you combine fundraising best practices with current design trends?

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5 Principles of Great Brand Design

Posted by on Oct 28, 2015 in Badger Group Blog, Design |

Can you spot great brand design?

Design plays a critical role in building your company’s brand. It’s easier and more cost effective to get your brand design right the first time. However, there may come a time when your company needs a design refresh — during a business transition or when you want to modernize the brand.

If you are developing a new brand or considering a brand refresh, keep these five principles of great brand design in mind.

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