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Shoop Dedupe: A Data Lesson on Deduping and Suppression

Posted by on Sep 2, 2015 in Badger Group Blog, Data & Insights |

According to MelissaData, an estimated 10 percent of the names and addresses in your average mailing list are duplicate records. If 10 percent of your list is made up of duplicate records, you could be wasting a significant amount of money every time you mail. It can also be embarrassing. What if a donor or customer receives duplicate mailings from your organization? It comes across as sloppy on top of being a waste.

It doesn’t matter where the duplicate records come from – they are a costly problem. Luckily, this problem has a solution.

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How to Personalize Marketing Messages by Making Smart Data Moves

Posted by on Aug 12, 2015 in Badger Group Blog, Data & Insights |

One size does not fit all when it comes to anything today. We can customize everything – our technology (home screens, smartphone/tablet cases, laptop skins), our shoes (ex. NIKEiD), and our food (ex. McDonald’s Create Your Taste program).

If you are still blasting out mass marketing messages, you are missing out on building strong relationships with your customers. More importantly, you aren’t giving customers what they want or expect anymore.

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Badger Basics: Where to Start With Segmentation?

Posted by on Jun 10, 2015 in Badger Group Blog, Data & Insights |

Think about the last time you tried a new restaurant with friends. Was everyone in complete agreement about the quality of food, the service, and the friendliness and promptness of the staff? Even among friends, opinions vary. It’s just a matter of differences in preferences and attitudes.

Psychologists say that people have different motivations, while economists say people have different perceptions. No matter which perspective you take, together they highlight the importance of segmentation in marketing.

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