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Email List Hygiene: 3 Ways to Maintain a Clean Email List

Posted by on Dec 8, 2017 in Badger Group Blog, Data & Insights |

Your email list is one of the most valuable marketing assets your small business owns. As such, it’s important to give your list the care it deserves by keeping it clean. Why should you regularly clean your email list? Here are two big reasons: Sending your email campaign to an old or stale list can result in a high number of spam complaints, undeliverable mail (bounces), and unsubscribes. This raises a red flag with internet service...

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Badger Basics: Where to Start With Segmentation?

Posted by on Dec 6, 2017 in Badger Group Blog, Data & Insights |

Think about the last time you tried a new restaurant with friends. Was everyone in complete agreement about the quality of food, the service, and the friendliness and promptness of the staff? Even among friends, opinions vary. It’s just a matter of differences in preferences and attitudes.

Psychologists say that people have different motivations, while economists say people have different perceptions. No matter which perspective you take, together they highlight the importance of segmentation in marketing.

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Small Business Marketing: Building your Email Database

Posted by on Dec 5, 2017 in News & Blog, Small Business Marketing |

When you think of integrated marketing, does email come to mind? It should! Email plays an important part of multi-channel marketing campaigns because it is a low cost and effective communication tool. For a small business, email marketing does not have to be overwhelming if you do a little strategizing ahead of time.   What is the best way to build your email list? Organically! When a person gives you their email address, they are much...

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2017 Holiday Shipping Information

Posted by on Dec 1, 2017 in Print & Direct Mail |

The holiday shipping season is in full swing. In fact, the USPS is expecting to ship over 850 million packages between Thanksgiving and New Year’s Day. Make sure that your items arrive on time by paying attention to mailing deadlines and USPS hours.    2017 Holiday Shipping Deadlines & Dates Stay in the know so that your letters and packages arrive on time. Download our guide to shipping for this holiday season by clicking...

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6 Ways to Integrate Social Media and Print Marketing

Posted by on Dec 1, 2017 in Badger Group Blog, Multi-Channel Marketing, Social Media Marketing |

If you think that print and social media are distinctly separate marketing channels, it’s time to start rethinking your cross-channel approach. It’s time to integrate your print and social media marketing! How do you effectively integrate these two seemingly distinct marketing channels? Here are six ideas for integrating your brand’s message.

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4 Ways to Build Customer Loyalty Using Social Media

Posted by on Oct 18, 2017 in Badger Group Blog, Social Media Marketing |

Are your customers loyal? It seems like such a small question, but the answer has a big impact.

It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent across 64 categories in the survey. However, brands have only managed to satisfy those expectations by 7 percent.

It’s easier than ever for customers to switch brands or suppliers with some many options in the marketplace. So what gets them to stay? Customer satisfaction alone isn’t a reason to return. You need to give customers a reason to come back. It’s the extra customer experience — attention and recognition — that can generate more engagement and build loyalty.

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