Blog

Year-End Fundraising- A Month-by-Month Breakdown

Posted by The Badger Group It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.  Here’s a month-by-month breakdown to help make your year-end fundraising plan easier. October: Goals, Plans, Data, and Design Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors…
Read more

Saving on Postage – EDDM & Saturated Mail

Posted by The Badger Group  Often, the most expensive part of a direct mail campaign is the postage. That’s because sorting and delivering mail is expensive…so when you can make the USPS’s job easier, they reward you with lower postage rates. You might already take advantage of Marketing Mail rates through Badger, but there are 2…
Read more

Preparing your mail list

Posted by The Badger Group  Is the data prepared for mailing? What is your dedupe strategy & match criteria? Common Deduping Strategies:  One per Person: Avoid sending multiple mail pieces to an individualOne per Family: Send just one mailing to a household based on last nameOne per Address: Flag all records with the same address (such as several people…
Read more

Is your PDF Print-Ready?

Posted by The Badger Group  You work hard to design, edit, and prepare your documents for print. Make sure Badger understands your vision by saving your pdf properly. Do you know what makes a pdf print-ready? Before you send us your pdf, make sure you have all of these things Why does it matter?Having a pdf…
Read more

Paper Prices are increasing… here are a few reasons why

Posted by The Badger Group You may not have noticed yet, but paper prices have been steadily increasing since 2017. We asked one of our paper suppliers why. In addition to a few things that are affecting a lot of industries (increased energy costs and increasing regulations on the freight industry) he says it comes down…
Read more