Your outer envelope should hold just enough detail and uniqueness to stand out in the mailbox and intrigue the reader to see what’s inside. Consider the envelope a critical part of your strategy, it is important to maximize your efforts when creating it.
Think about the last time you tried a new restaurant with friends. Was everyone in complete agreement about the quality of food, the service, and the friendliness and promptness of the staff? Even among friends, opinions vary. It’s just a matter of differences in preferences and attitudes.
Psychologists say that people have different motivations, while economists say people have different perceptions. No matter which perspective you take, together they highlight the importance of segmentation in marketing.