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Mail Matters: Automated vs. Machinable Mail

Posted by on Aug 14, 2017 in Uncategorized |

Qualifying for automated postage rates can save non-profits a lot of money, up to $0.21 (or more) per letter!  So, understanding what qualifies for automated rates is important.   Guidelines for Automation   As they say, the devil is in the details. But let’s start with an oversimplified definition. Automation requires:  a readable barcode machinability (it can run through the machine) Here is how barcodes, machinability,...

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Content Marketing for Nonprofits: Does it make sense for you?

Posted by on Jan 16, 2017 in Badger Group Blog, Nonprofit Communications |

Content Marketing for Nonprofits: Does it make sense for you? The truth is, nonprofits have been doing content marketing for centuries, so you might be way ahead of the curve. With a few tweaks to the content you already publish, you can use existing material in new ways and with new audiences. What is Content Marketing? Content Marketing is providing information to your audience. According to the Content Marketing Institute: “Content marketing...

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