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Small Business Marketing: Building your Email Database

Posted by on Dec 5, 2017 in News & Blog, Small Business Marketing |

When you think of integrated marketing, does email come to mind? It should! Email plays an important part of multi-channel marketing campaigns because it is a low cost and effective communication tool. For a small business, email marketing does not have to be overwhelming if you do a little strategizing ahead of time.   What is the best way to build your email list? Organically! When a person gives you their email address, they are much...

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4 Print Marketing Ideas for Small Businesses

Posted by on Dec 4, 2017 in Uncategorized |

Many small businesses stay away from print marketing because they consider it expensive and less effective than other marketing channels. While print can be more expensive, it is usually a better bang for your buck. Consider these stats: Direct mail gets better response rates than email, internet display ads, or paid search.1 21% of direct mail recipients visited the sender store’s location.2 39% of customers tried a business for the first time...

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2017 Holiday Shipping Information

Posted by on Dec 1, 2017 in Print & Direct Mail |

The holiday shipping season is in full swing. In fact, the USPS is expecting to ship over 850 million packages between Thanksgiving and New Year’s Day. Make sure that your items arrive on time by paying attention to mailing deadlines and USPS hours.    2017 Holiday Shipping Deadlines & Dates Stay in the know so that your letters and packages arrive on time. Download our guide to shipping for this holiday season by clicking...

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Year-End Fundraising- A Month-by-Month Breakdown

Posted by on Oct 9, 2017 in Badger Group Blog, Fundraising, News & Blog |

  It’s October. If you haven’t already started, it’s time to plan your year-end fundraising campaign.    Here’s a month-by-month breakdown to help make your year-end fundraising plan easier.   October: Goals, Plans, Data, and Design   Set your goals. Do you have fundraising (revenue) targets? Do you want to engage certain groups of donors more than others? Are you trying to increase your average gift size or...

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Mail Matters: Automated vs. Machinable Mail

Posted by on Aug 14, 2017 in Print & Direct Mail |

Qualifying for automated postage rates can save non-profits a lot of money, up to $0.21 (or more) per letter!  So, understanding what qualifies for automated rates is important.   Guidelines for Automation   As they say, the devil is in the details. But let’s start with an oversimplified definition. Automation requires:  a readable barcode machinability (it can run through the machine) Here is how barcodes, machinability,...

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