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Content Marketing for Nonprofits: Does it make sense for you?

Posted by on Jan 16, 2017 in Badger Group Blog, Nonprofit Communications |

Content Marketing for Nonprofits: Does it make sense for you? The truth is, nonprofits have been doing content marketing for centuries, so you might be way ahead of the curve. With a few tweaks to the content you already publish, you can use existing material in new ways and with new audiences. What is Content Marketing? Content Marketing is providing information to your audience. According to the Content Marketing Institute: “Content marketing...

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Follow your End-of-Year Appeal with a Beginning-of-Year “Thank You”

Posted by on Dec 15, 2016 in Badger Group Blog, Fundraising, Nonprofit Communications, Uncategorized |

Thanking your donors is an important part of the donor relationship. When it comes to thank you notes, most people think of the individual letter that follows a donation. But, January is the perfect time to send a different kind of thank you! Send a “beginning-of-year thank you” to show your 2016 donors what the organization was able to accomplish with their help.    Consider these ideas as you design your card:   Be...

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