Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.
50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.
Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.
Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.