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5 Tips for Writing Effective Fundraising Appeal Letters

Posted by on Sep 30, 2017 in Badger Group Blog, Fundraising |

Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.

50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.

Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.

Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.

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How to Choose the Right Paper for Your Print Design

Posted by on Sep 16, 2017 in Badger Group Blog, Print & Direct Mail |

What’s the big deal about paper?

Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe that paper isn’t important.

Not so fast.

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