Your email list is one of the most valuable marketing assets your small business owns. As such, it’s important to give your list the care it deserves by keeping it clean. Why should you regularly clean your email list? Here are two big reasons: Sending your email campaign to an old or stale list can result in a high number of spam complaints, undeliverable mail (bounces), and unsubscribes. This raises a red flag with internet service...
If you think that print and social media are distinctly separate marketing channels, it’s time to start rethinking your cross-channel approach. It’s time to integrate your print and social media marketing! How do you effectively integrate these two seemingly distinct marketing channels? Here are six ideas for integrating your brand’s message.
Are your customers loyal? It seems like such a small question, but the answer has a big impact.
It comes as no surprise that consumer loyalty — whether it’s B2C or B2B — has changed dramatically in the last decade. According to Brand Keys’ 2015 Annual Customer Loyalty Engagement Index ® (CLEI), consumer expectations have increased by 28 percent across 64 categories in the survey. However, brands have only managed to satisfy those expectations by 7 percent.
It’s easier than ever for customers to switch brands or suppliers with some many options in the marketplace. So what gets them to stay? Customer satisfaction alone isn’t a reason to return. You need to give customers a reason to come back. It’s the extra customer experience — attention and recognition — that can generate more engagement and build loyalty.
Can you believe it’s going to be October already? The time to send out your year-end fundraising appeals will be here before you know it.
50 percent of nonprofits earn the majority of their total annual revenue at the end of the year (between October and December). If your nonprofit organization is among them, you know the stakes are high for your year-end appeal campaigns.
Even in this digital age, it is the direct mail appeal that catches donors’ attention. Persuasive writing convinces people to make a donation. Writing good copy, however, is hard.
Here are five tips for writing a year-end fundraising appeal letter that compels your donors to give — and give generously.
What’s the big deal about paper?
Paper has been around forever. The Chinese made the first sheets of paper around 200 BC. You’ve probably had your hands on paper from a young age, from coloring books to school books. Everything from the ubiquity of paper to the rise in digital technology can make us believe that paper isn’t important.
Not so fast.